Brand film · Fanttik
The Promise
Created by Xtalgic Films
The approach
A product with a part to play.
A father and daughter return to a campsite tied to memories from the past. When small problems threaten to derail the trip, the Fanttik X10 Cross helps keep their weekend and the moment alive.
We built the film around their relationship and what this trip meant to them. Each use of the X10 Cross follows a need within the action, giving its features a purpose beyond a product demonstration.
From a flat tire to a phone running out of charge, the product helps them keep going. Its value becomes clear through the time they get to spend together.
On set / The Promise
Behind the film.
From the campsite to the product shots.
The making of / About 17 min
The Promise,
behind the scenes.
A closer look at the shoot, documented by Jorbi Herrera.
Credits
- Brand
- Fanttik
- Created by
- Xtalgic Films
- Written & directed by
- Elia Daoud
- Director of photography
- Peter Nyiri
- Gaffer & BTS filmmaker
- Jorbi Herrera
- Talent
- Mike Pelter
Yeva Carson
Your next project
Let’s make something.
Tell us what you’re making. An early idea is enough to start the conversation.